What are cookies, web beacons, and similar technologies?
Like most websites, we make use of technologies which actually consist of small data-files which are placed on your computer, tablet, mobile phone, or other devices (collectively called ‘device’). These files allow us to register certain data-fragments as soon as you visit our website or use our services.
The specific names and types of the cookies, web beacons, and other similar technologies we apply may change from time to time. In order to provide you with better insight into this policy and our use of these technologies, we’ve drawn up the following limited terminology and definitions:
Cookies: Small text-files, normally consisting of letters and figures, which are placed in the memory of your browser or device when you visit a website or look at a message. Cookies allow a website to recognise certain devices or browsers. There are several types of cookies:
Session cookies expire at the end of your browser session and allow us to link your actions during that particular browser session.
Persistent cookies are stored on your device between different browser-sessions so we can remember your preferences or actions on various sites.
First-party cookies are set by the website you visit.
Third-party cookies are set by a third party website separate from the website you are visiting.
Cookies can be disabled or removed by tools that are available in most commercial browsers. The preferences for each browser you use will need to be set separately and different browsers offer different functionality and options.
Web beacons: Small graphic images (also known as ‘pixel tags’ or ‘clear GIFs’) that may be included on our sites, services, applications, messaging, and tools, that typically work in conjunction with cookies to identify our users and user behavior.
Similar technologies: Technologies which store data on your browser or device by using locally shared objects or local storage, such as flash-cookies, HTML 5-cookies, and other methods for web-application software. These technologies can be used on all your browsers and in some cases they cannot be entirely managed through your browser, but must be directly administered through your installed applications or the device requirements.
We may use the terms ‘cookies‘ or ‘similar technologies‘ interchangeably to refer to all technologies with which we use or store data on your browser, collect information, or identify you in the manner described above.
Certain site-functions and services are only available through the application of these technologies. You’re always free to block these technologies, to remove or disable them if this is possible on your browser or device. If you reject cookies or other, similar, technologies, however, you must take into account that LoveMatch will not be able to function optimally.
Our uses of such technologies fall into the following general categories:
4. Advertising or targeting related. We may use first-party or third-party cookies and web beacons to deliver content, including ads relevant to your interests, on our websites or on third party websites. This includes using technologies to understand the usefulness to you of the advertisements and content that have been delivered to you, such as whether you have clicked on an advertisement.
Use of these technologies by authorised external service providers
Sometimes we collaborate with other authorised businesses (commonly known as ‘service providers‘) who are authorized to place third-party cookies, web beacons, or similar technologies for storing information on our website and in our services with our permission. These service providers may use these technologies to help provide you with a better, faster, and safer experience and for advertising purposes. Some service providers assist us to provide you with more relevant advertisements on our websites or elsewhere on the web.
Advertising networks and exchanges administered by third parties
Date latest version: February 2, 2017